6 Ecommerce Trends That Will Reshape Ecommerce Business
The world is moving fast from offline to online. Thus, from offline shopping to the online store. The ecommerce industry is booming and shows no sign of slowing down. According to a report by Statista, global ecommerce sales are expected to increase 246.15% by 2021, from $1.3 trillion in 2014 to $4.5 trillion in 2021. In 2017 it reached around $2.3 trillion.
Many industries can see their bright future in the ecommerce industry, which makes everyone curious to know what will happen next in the ecommerce world.
So, here we are going to look on some of the most important and potentially disruptive ecommerce trends that marketers and consumers are looking forward and will surely reshape ecommerce business in coming years.
1. Faster Delivery
In this fast and trendy times, every customer needs their product to be delivered in minimum time. At times, keeping their patience aside, they also want their hands on a product on a same-day. Nowadays, many ecommerce sites offer same-day delivery. This is the new way to satisfy your customers and fulfil their needs on a same-day. Even, people agree to pay extra for same-day delivery.
Yesteryear, Amazon opened plenty of new shipping centers near major cities so they could fulfil their consumers’ delivery on the same day.
If you don’t give consumers the option of same-day or next-day delivery, they’ll switch to the other ecommerce platforms. Thus, soon, you will be out of the competition.
2. Automation and Chatbots Augments Businesses
Machine learning and AI are integrated with the business to boost their sale, products, market and maintain customer relationship. 1.3 billion people on Facebook Messenger take advantage of chatbots.
And when it comes to utilizing the chatbots, Domino’s has already taken place for its full-menu ordering. Even for Domino’s, chatbot ordering is an opportunity to cater to its audience in a new engaging way, proving itself to be helpful. With the help of this, any business can target their large audience very fast and in a simple way.
3. Voice Search
In the ecommerce business, voice search has gained more prominence as a voice assistant such as Google Assistant, Apple Siri, Amazon Alexa. According to studies, over 40% of millennials have used voice search before making a purchase online. Even 20% of Google searches on mobile are a voice. Over the last few years, people are increasingly in the adaption of voice-activated devices such as Amazon Echo and Google Home.
Voice search is more likely to use by local, so it’s very important to ensure your business listing is updated on Google to reach those local searches with accurate timings, updated contact details, new photos, and reviews, etc.
4. ROPO (Research Online, Purchase Offline)
ROPO (Research Online, Purchase Offline) is a tool that can help retailers accurately measure how well their digital ads are contributing to offline store sales. ROPO merge information from social media platforms, mobile location, payments, in-store inventory, analytics tools, CRM systems, and more, which help to find out which ads and site pages from where led consumers to walk in the store to purchase the product.
Before entering the offline store, consumers like to research products online because it develops trust about that product and want at the best effective price.
5. Machine Learning an AI
Machine learning and AI is another big trend that continues to create a big impact on business. Apart from saving time from automating tasks, machine learning helps to make better decisions and convert more customers.
Let me give you an example here of Netflix. Not bifurcating viewers by their age, location, gender but Netflix created 1300 tastes communities for movie or TV show preferences based on what’s most popular for the viewers in the community. And I guess that’s how Netflix has evolved itself with the help of machine learning.
6. Augmented Reality and Virtual Reality
Augmented Reality and Virtual Reality have created a drastic impact on ecommerce business. They have made their way for customers to purchase the product that how would it fit and look at the place without stepping into the real store. And soon, it will become a trend for companies to offer AR and VR options.
Many leading retailers have been referring their AR offerings for some time, and the results have been geared up. The Swedish furniture IKEA debuted its AR app that lets you place the 3D product in your home, so that can help you to justify where you could place that product and how it will look.
Many ecommerce businesses have tried their hands on this AR app. Also, Amazon’s AR view app lets you operate the same function and to see how thousands of products would look in your home without commenting to a purchase.
Rising of the ecommerce and new technology, consumers would prefer to buy the products from companies that allow them the option of visually testing out products before spending the amount on them.
E-commerce trends are gearing up rapidly in this world for better customer satisfaction and retention. Not updating with the latest technology with ecommerce, will eventually result in a serious setback. Hence, online business upgrade, reflecting the new market trends, and also come up with new progressive ideas to stay alive and strong in the market. So, pay attention to tendencies and stay a step ahead in the online world of business.